How do I do this educating and about what, you may be thinking?! Well, chew over this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your precious time retaining current AND former customers. These are people you already know to be good sales potential…they’ve already bought something from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers. You will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
- Stay in contact: This means in-person, by phone, newsletter, email, heck even by carrier pigeon if you have too!
- After-Purchase Assurance: This means following up with customers. Your customers must feel they are being supported for purchasing and with the item they purchased. Have you ever purchased a product, then felt more or less abandoned? Yeah thought so. Something as small as a simple Thank You note containing your customer service information can go the distance in retaining a good customer.
- Deals or Guarantees: Make sure to offer current customers the best deals and guarantees you have. Show them you actually do appreciate their business. Prove this by coming up with a loyalty club specifically to reward faithful customers. Preferred pricing for them is another way you can show your appreciation is real.
- Integrity: Employing excellent business practices and simply showing integrity, honesty, and always treating them with dignity go a long way towards keeping customers satisfied. Face it, truth is there’s a lotsa crappy swindling going on out there so the safer and more confident your customers feel in your care, the more they will never want to leave. That makes for a wonderfully supportive, happy, and loyal customer.
The cornerstone factors trinity essential to a top-line business:
- Premium products and/or services
- Offering products/services solving a real problem for, or that enhance the life of, a customer
- Offers your customers find compelling
Educate your customers by offering them really useful information and insights. You will be rewarded with their loyalty and the success that must follow.
Don’t waste all your time wooing new prospects if your current clientele is falling by the way!
Jay Abraham said, “Your best prospects are your current customers. If you’ve been putting all your advertising and marketing efforts towards acquiring new customers, stop and divert some resources into reselling, upselling, cross-selling to those very same people. In every way possible stay in touch with those customers and get them used to buying from you by using package inserts, special promotions, regular mailings, et cetera”
So, there you have it! Remember, our FREE sneak peek can help you put together the resources and tools to do just what we’ve been discussing. We can help you whenever you’re ready to start. You will watch the benefits pay off many times over. Your only regret will be that you didn’t take up our offer sooner.
Today we’re discussing shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from the Trumpster himself here.
Marketing is about self-promotion! Self-promotion comes in so many forms. You can use different tactics to get your name out there. Nevermind The Donald, watch most politicians! Talk about self-promotion and usually in some not so discreet ways, at that. But, seriously, consider the major superstars we all know. They all self-promote otherwise they’d have no following, no influence and no business.
We all self promote too for sure. Did you raise your hand in school to show the teacher you knew the answer? That’s self-promotion. This is the kind of self-promotion we are talking about. But you want to have the dignity, class, and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re doing, you’re actually going to lose business.
I want to tell you about the three major traits natural self-promoters have that they use to build themselves and their businesses.
- The first is position. You need to get around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, write it in big, bold letters and tape it on your bathroom mirror.
You could also spend some time considering:
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are easy to access. You need to reach outside your comfort zone because there you will find new connections that may bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need a fancy suit to bring in more business (though it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry? What makes you unforgettable to your customers?
If you are meeting a lot of people and they don’t remember you once they leave your presence, you have a serious problem! This means you have an opportunity to figure out how to present yourself in a more memorable way in future.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle. Think about Trumps crazy yellow hair – love it or hate it, the look is impossible to forget!
So you get the idea. There are lotsa ways you can work on making your image and business more attractive. Also, consider how you sound on the phone and how you greet people at social gatherings and events. Think hard about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it there. Successful self-promoters say it until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you buy one when out on that road trip.
You have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out to find more who can help you as well. Just remember to be a giver more than a taker or your efforts will backfire!